The only thing hotter than this week's product of the week, the 32 Shiloh JP Walker signature jacket, is JP himself. This sizzling hot snowboarder with the body of a Greek Adonis and rugged, chiseled features resembling a modern day Hercules, has a new signature jacket this year. 
JP acquired his nickname "The Don" after being voted one of the most desirable men in snowboarding by GQ magazine in 1999. The Don was named after the Greek god of beauty and desire: Adonis. Adonis' worshipped at the altar of woman, and was one of the most complex figures in classical times, much like JP himself. In fact there are striking similarities between the two. For example, both are ever-youthful and the name Adonis is often applied in modern times to handsome young men, of whom JP is the archetype. They are both often referred to as the mortal god of beauty.
With Adonis' DNA running through his plums, it's no wonder this guy was allowed to have his own signature jacket. This year JP went with a bright orange colorway, it is not the most discreet of colors but then again JP is not the most discreet of snowboarders. After further investigation, we found what we believe to be the real reason for JP to choose an orange jacket. What we are about to tell you is quite startling but also very interesting.
Orange is the color of the Sacral Chakra, also known as Svadhisthana. This chakra is located beneath the navel, close to the genitals. The Sacral Chakra is linked to the sexual organs and reproductive system. Opening this chakra will free fertility and liberate inherent creativity. See how it all just falls into place, how it makes so much sense?
After uncovering this astoudning new information about JP and his new signature jacket, we are conviced that all these factors help him keep on top of the snowboarding game. Watch below for some of JP's insane shred-ibilties.