ADIDAS INTRODUCES THE BOOST TM: TECHNOLOGY

In the second season, adidas is proud to introduce a cushioning technology that will revolutionize snowboarding boots.  The BOOSTTM technology provides a springy and responsive cushioning to energize your riding with more efficiency and maximum comfort in any condition, on any terrain.

The adidas BOOSTTM boot offers endless energy return through an industry-first midsole material with dynamic edge-to-edge control and unsurpassed responsiveness. BOOSTTM foam also lends an ultra-comfy ride that is 3X more resistant to temperature change than traditional EVA foam cushioning.

“The material itself is a solid granular TPU that is literally blown up and turned into thousands of small energy capsules. With their unique cell structure, these capsules store and unleash energy. It’s unrivaled by anything in the market. It’s truly unique to the snowboarding world.” - Mike Fox, adidas Snowboarding, Global Category Manager