Today Amplid launches a completely new concept in athlete sponsorship, the Amplid Ambush Academy. Amplid has teamed-up with GoPro in a search for 20 talented, unsigned snowboarders who are hungry for an opportunity to prove themselves to a potential sponsor. Over the course of a season, they will compete in riding, filming and photo challenges that reflect the expectations on pro riders in the industry today.
“It’s crazy how being a pro rider has changed in only a few years. Building a career five years ago meant begging to get on magazine trips or praying that sponsors could afford to pay for a spot on next season’s big movie. Now it’s all about filming and editing your own movies and using social media to promote yourself. Amplid needs team riders with this complete skills package and the Amplid Ambush Academy is about finding them,” says Amplid co-founder Peter Bauer.