COMUNE Bernard Jacket

What more can be said about COMUNE and how sophisticated these fuckers are. Dudes don't squeak around in sneakers, they kick around in boots and keep their pant cuffs rolled up to keep their raw denim clean. It's a monochromatic world, where tobacco is rolled or packed into pipes. Hair is kept combed and crispy. Their gear is rugged and their shades are dark.

They are more than a clothing company, they are a movement that carries a certain "bad-to-the-bone" attitude. They like things that are made of metal or wood or leather and dream of a world before plastic. A time when things were tied down, a time before zippers, when buttons were still good enough, when wool was real and still smelled like sheep. Razors were actual blades, not some flimsy contraption made by a pen company. Their office probably has a rotary phone and they come to work on motorcycles. Not just any bike either, but the ones that rumble your grundle and rattle your brain and peel you right off if you don't hold on tight.

Their ethos is stitched into the clothes they make. These garments are tough enough to take to the woods but sharp enough to be worn to the gallery. 

Take a look at their video promo for this fall/winter 2012 collection, where they hiked out to the hills beyond LA to hang with the trees and put their stuff to the test.
Since they stepped into snowboarding a few years back, they have stood out like a black crow in a flock of pink flamingos. They come from a world so far removed from contests and energy drinks you will need a spaceship to get there, or maybe an intergalactic steam-powered train. They didn't come here to break records. They aim for grace, not technique. They come from a place where style is king and the mainstream has been drowned in a bucket of mediocrity. A place where boards are not bought but shaped by hand. Their bodies are colored with tattoos while they treat the world like a canvas, inking their moves all over the mountain.

They are The COMUNE.

All that being said, we would like to shine the POTW spotlight on their new Bernard jacket. This is some solid outerwear, rugged enough for a bear to wear. In fact, it even carries its name. Bernard comes from the old Germanic compound Bern-hard, meaning "bear-hardy" or "brave as a bear", so it's no surprise they called this jacket the Bernard. What was that, you want another little nugget of knowledge that happily coincides with the Bernard jacket? Coming right up! St. Bernard of Menthon is the patron saint of mountaineers, after whom the St. Bernard dog is named. Betcha didn't know that one either, did ya? But enough of my babbling, save yourselves from the elements this winter and stay warm like a bear without sacrificing style by wrapping yourself in a Bernard. Uhm, wait, did that sound kind of weird? Just get this jacket, you can thank us later!

thecomune.com