What more can be said about COMUNE and how sophisticated these fuckers are. Dudes don't squeak around in sneakers, they kick around in boots and keep their pant cuffs rolled up to keep their raw denim clean. It's a monochromatic world, where tobacco is rolled or packed into pipes. Hair is kept combed and crispy. Their gear is rugged and their shades are dark.
They are more than a clothing company, they are a movement that carries a certain "bad-to-the-bone" attitude. They like things that are made of metal or wood or leather and dream of a world before plastic. A time when things were tied down, a time before zippers, when buttons were still good enough, when wool was real and still smelled like sheep. Razors were actual blades, not some flimsy contraption made by a pen company. Their office probably has a rotary phone and they come to work on motorcycles. Not just any bike either, but the ones that rumble your grundle and rattle your brain and peel you right off if you don't hold on tight.
They are The COMUNE.
thecomune.com
