K2 Snow boarding - New Website & 2015 Product

With more than 25 years of pushing the envelope of snowboard innovation and technology, fueling rider stoke, and growing the sport, K2 Snowboarding has the gas pedal pinned for a 2014/15 season packed with smiles, high fives, and memorable snow-filled experiences.

 This winter, K2’s got your back for every aspect of riding as the industry leader unleashes their fresh new gear and enhanced website. Boasting a responsive design, easier navigation, and upgraded layout, K2’s slick digital portal showcases this season’s diverse offerings of hardgoods, softgoods, backcountry tools, accessories, and team rider news. And, if checking in or surfing the web on-the-go is more your speed, K2’s revamped mobile-friendly touchpoints let you get the info on gear or watch the latest video all on your smartphone or tablet.     

 “Our new site is clean, visually appealing, and tastefully showcases our deep 2015 line-up and team rider news for a digital brand experience that keeps the stoke level high,” said Hunter Waldron, K2’s global marketing manager. “We continue to push the progression of everything we do for the betterment of the sport and build products that perform at the highest level to maximize the comfort and fun you can have on snow.” 

 

For more info, check: k2snowboarding.com.