Bryan Fox is one of those riders that gets us excited. We always love watching videos or seeing shots of him. He rides with balls. But hey now, kids, Bryan is not just a machine on the board, he's also got brains and he uses them! He has strong ethics that he believes in and he stands by them. In a board-world where most seem to be enticed by the lustrous dollar of energy drink companies, BFox has resisted and put out an important message that should not be forgotten,"Drink Water". Sit down as we creep around the caverns of Bryan's brain in this extended Print's Not Dead interview of his Rorschach from Method Mag 14.1.
Are Sharpies the new die-cuts?
Maybe. I enjoy drawing a lot. Sometimes I'll set up a new board and not have stickers with me so it's nice to just draw sponsors logos and add a few random things. So yes, a sharpie or a paint marker is the new die cut. I remember seeing Peter Line's board when I was a kid and thinking it was crazy he would draw on a board, like he must get so many he doesn't care.
Why is the simple life the best life?
Because of freedom, the more complicated I make my life, the less enjoyment I have. I'm more interested in having experiences than having possessions. 
What is the best thing about having a mini ramp in your backyard?
Trying to learn new tricks and getting worked, then lying in the flat bottom thinking, "is my ankle broken, how long would it take for someone to find me here?". It was the first thing I built at my house, before I remodeled the kitchen or the bathroom or anything. Wittlake came and stayed with me and we put in long hours, didn't know what we were doing at all, just watched Youtube videos and figured it out step by step. It's nice to wake up and go skate for a little bit, works better than coffee.
How does it feel to be profiled in the New York Times?
It was an honor and a huge deal for Drink Water. People still, two years later, will say they read about us in the NYT and were inspired by what we were doing. Maybe the sharpie is the new die cut, writing stuff on my snowboard got me in the NYT. I have the paper somewhere in my garage. I'll show my kids someday, "look, see, I was cool". Then I'll have to explain what a newspaper was. 
What is the most gratifying aspect of creating Drink Water?
The stories about kids changing what they drink. This energy drink shit is out of control. We got an email from a 13-year old kid with a picture attached of his lunch bag. There was a note in it from his mom that said something like "have a great day at school, and don't forget to drink water" and she had drawn our logo. The kid sent it to us saying, "look how cool my mom is". It was killer to see how this kid and his mom were hyped on the same thing.
That is all that matters in life, that is who you are as a person. No bank account, car, or mansion can make up for being a shitty person. 
What WOULD Craig do?
I wrote that the first time I went to AK to remember to focus on making good turns and snowboard with purpose and confidence. Obviously he won a bunch of contests and progressed snowboarding in so many ways, but for me, I just really liked the way he did turns.
Tell us a bit about your Ultra Natural experience.
It was the best week of snowboarding in my life. Snowboarder Mag picked me for some odd reason, which I can't thank them enough for. But I was a wildcard, completely. I'm not at the caliber of all those guys. I would say about 12 of the sixteen are literally the best snowboarders alive. So just hanging out with them and watching them snowboard was killer for me, I have so much respect for all those guys. Then you have to factor in the judges also, Jamie (Lynn), Temple (Cummins), (Andy) Hetzel and Peter (Line). The baddest motherfuckers from yesteryear, ya know. The down days were insane, we would cat board all day, so many runs. Just a week of private powder runs with my childhood heroes. The night before the contest ran, I was down in the basement waxing my board and Travis comes into the little dark wax room. "So… it's on tomorrow," slaps me on the ass and walks out. I waxed my board a couple more times and gathered my thoughts. I was really nervous. I had the type of nerves you get that make you feel incredibly alone. It's different for everyone, maybe like the first day of school or skydiving or whatever, but for me it felt exactly like being a little kid and having my brother and his friends talk about going surfing the next day and how it was going to be huge, and how they were so stoked about, yet I just felt nerves, not stoke. Either way, the next day the contest ran, it was pretty hectic. The whole thing only took two hours or so, boom-boom-boom, run after run. It felt pretty similar to filming, heli above you, dudes on radios. The actual snowboarding was the least nerve-racking part. Then it was over and we were back in the cat headed for the lodge. People were tired, it was pretty quiet and I remember looking at Terje, and he didn't say anything, he just smiled the littlest bit and gave me a little "I'm proud of you" nod, and it's strange, but that was probably the best congratulations I got from the whole deal.