"Pimp my RIDE" – Premiere of the new RIDE TEAM VAN


Last weekend it was time for RIDE to present a true hit: Following several weeks of screwing, tuning and pimping the all-new RIDE TEAM VAN premiered at the freestyle.ch in Zurich, Switzerland. And be sure that this thing is truly impressive!

From now on this massive 5,7 liter monster van (pro tuning by www.olistoys.de) will hit and roam the Alps and the RIDE TEAM VAN will definitely cause a stir among the crowds and communities. The team van recently premiered successfully at the freestyle.ch but it was also the van's passengers - new team member Marco Feichtner and Reto Kestenholz (who had made it to the finals of the contest) - to thrill the audience.

Wolfgang Buchwieser, European Sales Manager of RIDE Snowboards, was more than happy about the team's performances: "Riders like Reto, Marco and also Nico Droz make for the strongest European RIDE team we have had for years. When it comes to sales we are also on the road to success. We have optimized our distribution and insisted on a selective distribution structure which resulted in high two-digit growth rates in all European markets. Our product just speaks for itself!"

With the Society board and the Alpha MVMT bindings freestylers are ready to enter paradise. A new slimewall construction provides for the Society's perfect damping and additional durability for endless days of riding while the Alpha MVMT is one of the lightest weight bindings on the market so no-one has to deal with additional weight that slows down their ride. Pimp your RIDE!

For more information about RIDE Snowboards and 5150 Snowboards please go to: www.ridesnowboards.com and www.5150snowboarding.com