Musings from the Global Premiere
There are certain times in life when you know it’s gonna be a crazy. Times when you wake up the next day and you can’t remember how you got home. Times when the dancefloor of some shitty tiny club is so heaving that you can’t even move. Times when a mob of friends are ambling down the streets in all directions not knowing their destination. Carrying Christmas trees over their shoulders. Giving piggybacks to their friends. Jumping over bike racks. Smoking a zoot or drinking a beer. Who’s to say? Just do what feels good.
You go in with every intention of working hard and trying to do your best but the free beer keeps coming your way and every conversation results in a high-five or cheers or salute or photo or whatever. Connections made. Connections re-established. All down to the glory of a new snowboard video. We gathered in Innsbruck to watch Vans Landline. We watched the first showing. The GLOBAL premiere. Stood at the bar for the second. Hustled the riders for their portraits. Struggled to focus in the dim lights of the theatre. Switched to f8 and mounted flash and hit and hope. You can see the results. Stacks of blur. Sorry to everyone who felt the force of that light two feet away from their face. I had to try. Official documents must be maintained.
Beers on beers. Drinks on drinks. Insta story updates on Insta story updates. The night builds momentum like the build-up to a softly flexed yet progressive pow turn. Like arms laid back behind you but fully in control. The next turn is the one you really let loose. Or maybe it’s the third. Third turn on an open pow field or third bar in a city. Either way, you’re out of it now and the going is good and fine and oh so sweet.
This is the stuff premieres are made of. For snowboarders and skateboarders and surfers all around the world. It’s an inevitable destination. Winters or summers and everything in between, spanning years, sometimes, all to gather in front of the big screen and gasp and awe and shriek and shout. It’s never the aim but always the outcome. We do it for the love and this is the offspring. Footage and photos are our currency. The movie plays. Everyone is hyped but it doesn’t stop when the credits roll. Stories are told. Stories are forgotten. These are just some photos from the night that was. And I’m all about last night. Vans laid on the hospitality thick and we reaped the benefits. What a trip. - William