Print's Not Dead: Markus Keller & WEARE2012

Here are the last two Print's Not Dead features from issue 12.1, basically the full versions that didn't fit in the print mag. By the way, you can read the whole issue right HERE, totally free and no need to register. So no excuse to not check it out, nahmean?

First up is Markus Keller for this issue's 5 Things:

Keller kicks out an all natty grasser. Photo: Vernon Deck

5 things you wish existed that don't:
- Pause button
- Silence mode
- Global happiness
- Invisible costume
- Waves in Switzerland

5 jobs you would never have:
- Truck driver
- Line worker
- Crime scene cleaner
- Tunnel worker
- Snowboard instructor

5 things that piss off Vernon Deck:
- Ozzies in Mayrhofen
- Aggressive club kids in Zürich
- Pessimism
- Eero’s old sled
- Disorganization
 
5 things that you should not have forgotten:
- It’s time to leave
- Not all roads are made for the rainy season
- The Hangover is not just a movie title
- I’m not unbreakable
- I don’t like tequila
 
5 things to remember when healing from an injury:
- Arnica
- Move your ass
- Benefit from the time off
- Don't do it again
- Get a girl

5 things that people can make you do on www.keller-markus.ch:
- Make fun of myself
- Drink Red Bull
- Fly
- Stand on my hands
- Look fat

5 things you almost put on your pro-model graphics:
- Girls
- Bottle of rum
- Native Americans
- My friends
- I did put my mom on one!
 
5 things about golf that are surprising similar to snowboarding:
- It's a mind game
- Focus
- You need sensibility
- You're with friends in nature
- It pisses you off

5 things that make you feel like a little kid who just started snowboarding:
- Game of S.N.O.W.
- Losing T-bars
- Ovomaltine in the restaurant
- Slashing skiers
- Mini-shredding

5 things that you put in your mouth today:
- Homemade cake
- Finger
- Expired chewing gum
- Tongue
- Mountain air

5 things the Swiss do better than the rest:
- Streets
- Public transportation
- Bread
- National snowboard teams
- Supermarkets

5 things you are still working on in the pipe:
- Chuckflip
- All handplants
- Various double corks
- Combos
- Switch runs
 
5 things you stopped doing on a snowboard:
- Sketchy street rails
- Building up a whole landing out of nothing
- One-foots
- Hiking on snow-loaded steep roofs
 
5 things you wish a swiss army knife included:
- Breathalyzer
- Parachute
- X-ray vision
- Skeleton key
- Cupid arrows

5 things Swiss people like:
- Silence
- Switzerland
- Driving on the left side of the road
- Observing others
- Privacy

5 things that you never use but always keep around:
- Notebook
- Aspirin
- Fist
- Flask
- Reserve power

5 reasons a comp should be canceled:
- No warm-up masseuse
- No pre-party
- No hangover bonus
- No spin limit
- No fun factor

5 things you would bring to the battlefield (no guns):
- Love
- A big ass magnet
- Asterix & Obelix
- Girls
- A jacuzzi


Last, but certainly not least, is WEARE2012 in Production Values:

Doomsday Crew! Photo: Oleg Larionov

Can you explain your name, WEARE2012?
The name of the company (and our first movie) is kind of a joke about us bringing about the end of the old ways. We are a revolution against stale ideas and authority, an end to the existing order and the beginning of a new world. We know everyone's heard enough about 2012, but some people in our crew actually believe something is going to go down next year.

What do you think is gonna actually happen in 2012?
Either the world ends or it doesn't.

What are you resisting against if your movie is called La Resistance?
We're quite unhappy with the way the Russian snowboard industry is evolving. We are the resistance to that, we are keeping it real.



What kind of cameras are you guys packing to start this revolution?
Our equipment may seem basic but it's fine for street filming. We basically shoot everything with DSLR's including a Canon 500D, 7D and 60D, plus a generator!

Yuri Rudchik street sender in Helsinki. Photo: Oleg Larionov

Where did you guys travel to to scrape up footage for the film? Which place was the most fruitful?
This year we went to Finland three times. It's only a 3-hour drive from St. Petersburg and you're in the best street spots in Europe, with beautiful views instead of boring Russian landscapes. We also hit up a couple of Russian cities and Kiev in the Ukraine.

We are really excited about you guys because crews have gone to Russia to film but few things have come out of the local scene so far. Do you have the feeling you're exploring uncharted waters in terms of producing a full Russian movie?
Well, in some sense it's true but before us there were other riders already producing video projects, like Mitja Fesenko and Pavel Karihalin. But we're not making just movies, WEARE2012 is also a production & design studio. We run two brands as well, Lil' Kings, beanies & shredwear, and Terror (terrorsnow.com) a snowboard brand. Unlike past brand attempts in Russia, we're putting more creative expression and a message into what we're creating. The movement has started and just keeps growing!

The Resistance in full effect! Photo: Oleg Larionov

Which cities in Russia are the best for street shredding? Is there plenty that has yet to be explored?
Moscow for sure, this city has great potential for street riding. A lot of places have been ridden but much more remains to be discovered.

Are you guys really excited about the Olympics coming to Sochi in 2014? Have you started training?
Kiss my ass!

What do the locals usually think about all the crazy urban antics? Do the cops give you a hard time?
All sorts of things have happened. Once the cops even tried to shoot us with riot control rivet guns. But from the videos it looks like the US is more strict in general. In Russia there's always a solution if you get in trouble, you just gotta pay off the cops!

Do some of the punk guys in the crew ever like to put on Bonus' clothes for a good laugh?
Haha! You could easily fit two people in his clothes but on him somehow it looks alright. He is not trying to be trendy, it's his own style. Denis is not really one to follow the crowd.

Bonus noseslider. Photo: Oleg Larionov

Does the future of snowboarding hide somewhere in Russia?
Snowboarding has existed in Russia for about 20 years, but it took the first 15 to make it possible to actually ride, to have a right to snowboard. The ski resorts were against it for a long time, now we are finally starting to feel like we are keeping pace with the rest of the snowboarding world.  Denis Leont'ev is getting close to the top and about to conquer the world.

Is it easier to find a good rail in the street than in a snowboard park out there?
For sure.

What will happen to you guys if 2012 comes and the world doesn't end, change your name? Just keep snowboarding?
Like I said, some of us believe and some of us don't believe in what 2012 will bring, but the meaning of the name is more than a date and it won't change even when 2013 comes…

Are you guys doing some premiere parties?
Oh yeah! It's gonna be hot! Last year it was 30 liters of vodka in Moscow and 30 in Saint Pete for all the guests. This year we are planning to beat our own record! On the 9th of September in Moscow and on 17th in Saint Petersburg there is going to be a major uprising. Vive La Resistance! Look out for more premieres in different cities all over Russia and Ukraine!  Thanks again to ThirtyTwo, Salomon, Lil Kings, Virus, M-Video, Terror and Method Mag for supporting La Resistance!

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