Adidas: Welcome Louif Paradis Full Edit

Peep the full story on Louif Paradis' way to become one of the best street snowboarders today. Spoiler: These superhuman skills did not come to him readily.

Louif Paradis’ name wasn’t always synonymous with street snowboarding. That took work. Day after day, Louif grew up snowboarding the streets of Quebec City, focusing on simply riding his best, keeping his style on point, and riding spots that were unique and original. This dedication came from visualizing tricks it in his head and countless attempts. As a result, he’s netted a solid 13 video parts put out over the past 13 years.