ELECTRIC is excited to announce today the expansion of their e-commerce platform to consumers in Austria, Belgium, France, Germany, Italy, Spain, and UK. Launched in 2013, the Electric e-commerce platform allows consumers to interact with the brand, stay up to date on product releases, and follow along with athlete/ambassador happenings. Although the website is currently accessible throughout the globe, only customers located in the United States and in Canada were previously able to buy directly from the online store. Expanding direct retail capabilities to those countries is a step towards achieving the brand’s goal to become a world-class premium accessory brand. Next steps in the brand’s e- commerce evolution include expanding direct retail capabilities in other countries in EMEA, and Australasia.

ABOUT ELECTRIC
Founded in 2000 in San Clemente, Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories. For more information on Electric please visit: electriccalifornia.com