Little Labels: Sane!

Since Michi Schatz and Steve Grumser teamed up with the rest of the Sane! posse a couple of years ago, an unholy alliance began to emerge that haunted Innsbruck and the rest of Austria ever since. Nobody really knows how many people have become part of Sane! meanwhile but it seems like they were recruiting an army.

Lately the Sane!boys started to produce their very own Sane!Snowboards as a joint project. We sat down with them for some tea and had a chat about being on the producing side of the biz and the repercussions of this venture. Actually we just hung around and laughed about bullshit.

Interview by Klaus & ADT

You guys have been to Bear lately. How was Cali?
Cali was so much fun! Bear Mountain is just a paradise for rail nerds like us, plus its sunny and warm everyday, so we didn´t really see a lot during our stay cause we got stuck in this awesome place. We put the focus on enjoying the perfectly shaped park every day and got to know a lot of very nice people. we just became lazy

What is the most American thing you did there?
Michi: eating donuts all day. the ´DANK is so delicious!
Steve: Never walk, always take the car
If you see these guys rollin through the streets ... better run for your life. Honestly

 Who have you been riding with out there? What crews did you see?
Most of the time we rode with our friends from Austria, Lukas Brandauer and Max Saller, but we also joined the Russian ninjas Denis and Igor as well as the Dank Donut crew.

 Tell us about Sane, remind us again where the name came from.
The Simpsons. Just watch the ongoing repetitions and some day, if you look close, you will recognize it. You wouldn't believe that we are very mature, would you? We are not pretending to be either ;)

 How many are Sane? Who is in the crew?
That's a tricky question because we just keep on inviting people to be part of our family. We can't really call it a crew or team. so we are we talking about an approximate number of 20 to 30 people.
Some names that should be dropped here are:

Thomas Hörharger, Max Glatzl Klaus Lotto, Dominik Brunner, Benno Postert, Aron Holterman, Simon Pircher, Philipp Schorp,Markus Klaes,Johannes Münsch,Marcel Dextor,Thomas Fimmel,Andreas Gell,Christoph Geiger,Matze Reif,Patrick Wegerer,Tobias Winkel, Michi Schatz, Benno Bauer, Alex Acs, Tommy Gun and many more

The family is growing, my friend!
These boards adapt to the weather conditions! At least when you are baked! Photo: Brent Cicogna

 Are they always Sane or do you kind of lose it and get crazy sometimes?
We definitely could be more sane sometimes.. mentally . Shit gets crazy way too often. We are kind of shameless when it comes to that. As we stated before..we don't pretend to be grown ups, and we don't see ourselves caring too much about what society thinks of as appropriate.

Where do you guys all come together? Is Country Club the official meeting place?
Kofel, Rinn, Seegrube, Country Club.. maybe we all come to your place next time?

Tell us about the transition from riding for companies to making companies.
We always had this company thing going on. Its a project for us so we can do shit we like to do and everyone can get involved. Thats it. Getting stuff from companies is still great and we are thankful for that.Riding under influence.. Photo: Brent Cicogna

Did you guys start wearing suits already since you’re doing business now? Maybe some pro-model suits next year?
We make suits for random people and fuck ups you know..hoods, shirts beanies etc…Fancy is not our thing. If you think you're something better than the rest of the world, we are not the ones you want to hang out with.

Who is doing the Graphics and Designs of the Boards and Soft goods?
Credit goes to Hanne, Grumser and Peat, but actually its all of us! Team and business meetings at 420, and see what happens!

How many models of boards are you guys making? How do the boards ride?
It's one model,so you dont have to think about choosing too much, hehe. sane! "SRG" - "Sane Regular Goofy" model (1.53m, 1.55m, 157m ,159m) comes with regular camber shape and pops like a motherfucker.Chief Executive Designer Johannes Münsch! This guy is a legend!

Where do you produce your boards? They’re hand-made by Michi Schatz, right?
We love the idea, but sorry Michi has to manage his own business! We produce at the the same production like Slash, Yes, Nidecker etc.

Can these boards ensure our sanity?
You can try but we cant take responsibility for what you do, son!

Where can we get the boards?
www.sanesnow.com ! Don't hesitate to contact us! You can also buy boards at X-double IBK and some other core shops!

Innsbruck is a paradise – but it seems like the party never stops. How do you manage not to get wasted by Innsbruck life?
Chill, it is the paradise! Everything is easy in IBK you only have to drink Tyrolean water and try to keep calm. And better lock the doors and turn off your phone
These boards will make the pow come numerously and make the girls love you. Promise!
What makes michi schatz lose his sanity and become angry?
TVs! Michi hates TVs and sometimes he takes revenge on them. Besides that, its pretty much anything that could lead to Michi losing his shit. Alcohol is his cryptonite.

What makes Steve Grumser lose his sanity and become angry?
You could try to find out, but thats not a good idea!

Are you guys doing a movie again this year or just the RUMors tapes?
There is a little project planned. We just want to put our shots together and have a movie as a crew. Actually we just make a movie to throw a big party and get wasted!!
That's whats up!!
Oh, how were those dank donuts in Cali?
DANK! That stuff is great! We tried to find a way to import these to Austria. Once you danked you dont want to stop.

Check out the website www.dankdonuts.com

THE REAL BREAKFAST FOR CHAMPIONS!

Last Words
Big Big thanks to Erin for everything in Cali. And try these DANK Donuts my friend! Honestly!

www.sanesnow.com