Smith celebrates it's 50th anniversary by launching a new brand identity.
In 1965, Dr. Bob Smith, orthodontist and original ski bum, developed the first sealed thermal lens and breathable vent foam goggles so he could get a few more powder runs on days when everyone else had to go indoors. With our golden anniversary celebration in 2015, SMITH stays true to its vision of pioneering advanced products to fuel fun beyond walls, creating innovations that amplify awesome, and crafting gear where every detail makes a difference.
Our vast heritage of product innovation has formed who we are as a brand today. SMITH first revolutionized the outdoor experience through the introduction of the first interchangeable lens system for sunglasses and snow goggles then quickly took fog-free goggle technology to the next level with the launch of two new ventilation systems for seamless goggle/helmet integration. Over the next few years, SMITH developed the world’s largest eco-friendly sunglass collection. Most recently we created the most scientifically advanced polarized lens technology, C h r o m a P o p™, while simultaneously creating a dramatically new approach to ventilation and protection in snow and bike helmets through the use of A e r o c o r e™ technology