BE THE FIRST TO VIEW RIDE'S 06/07 LINE-UP AS THE WEBSITE IS LIVE!
VASHON, WA (June 16, 2006) - Just in time for summer camp at Hood and winter down under, Ride's brand new 06/07 Line of Hardgoods and Softgoods, including dfc and CAPP3L, is live at www.ridesnowboards.com. Featuring our most rider-focused, style-driven line to date, you do not want to miss what we've got in store for you this year!
Introducing three brand-new "Collections" to help dial in your style, Ride is dedicated to providing you with the best snowboard experience imaginable. First, the Foundation Collection offers the best in universal riding performance and overall value for the rider who's a bit newer to the sport or simply short on cash. Next, the ATV Collection is designed for taking it all in, with a focus on customizable performance and experiencing everything the mountain has to offer. And finally, the Mobility Collection is built for modern freestyle: Creative riders who take the park viewpoint and extend it to the rest of the snow-covered world.
Ride has long been at the forefront of snowboard progression and this year is no different with our exclusive Slimewallsâ„¢, introduced last year as limited edition and now found on all Mobility boards including the brand-new Dose and Fever, the big-footed brother and sister to the DH, and the high-end Society. The 85A durameter urethane sidewall is more forgiving than standard sidewalls, and just like your skate wheels, the hardness of the Slimewallsâ„¢ fine-tune the way your board interacts with the snow, wood or metal surface you slide on.
Also part of the Mobility Collection, Ride introduces the all-new Movement Series of bindings consisting of the Alpha MVMNT, Beta MVMNT and Delta MVMNT for men, and the Sigma MVMNT specifically for women. Re-defining revolution, Ride's newest Movement System Chassis constructed with lightweight, durable Aluminum, is cored to the deck for the ultimate mobility in all directions.
When it comes to boots, Ride's new production techniques take our short length, lightweight constructions to an entirely new level with our evolved In2gratedâ„¢ Construction and Body Active Intuitionâ„¢ Liners. Freestyle-driven and ultra-lightweight, Ride's brand-new FUL represents the lightest-weight, shortest-length performance boot in its class.
Plus, don't miss Ride's zany dfc line of hardgoods ... from the Berzerker to The Crush, this year's offering is truly one-of-a-kind!
Ride's 06/07 Outerwear, Accessory and Bag Lines are unique, rider-designed, fashion-driven, and fully functioning with the utmost thought put into each and every detail. The Cell 5 and Cell 10 Series' of outerwear for men and women feature fabulous new styles throughout, creating by far the largest and freshest collection we've had yet. And entirely new this year, we introduce Ride Junior, outerwear built to provide the best in warmth and protection for young groms everywhere.
And last but far from least, CAPP3L is back and sexier than ever! Now offering 10,000/10,000mm waterproof/breathable protection, words don't do these photos justice ... you'll just have to see for yourself.
In addition to all this amazing new gear, www.ridesnowboards.com will fill you in on the 06/07 Ride Pro Team through new video interviews and images. Check out this year's Artist Galley and don't miss the upcoming Fifth Annual Snowboard Art Contest, both found in the Culture section of the site. And find out everything you ever wanted to know about Ride with the latest Contact/Support page.
Rider-focused technology, design innovation for individual style ... get inspired, gear up and make something that is yours alone. Brought to you by none other than the fine folks at Ride. Check it out at www.ridesnowboards.com!