Swatch and TTR settle 250,000USD prize purse for 07/08

In one of the most significant partnerships in winter sports to date, Swatch, the world-renown Swiss watch brand, confirms its three-year participation as title partner of the leading global snowboard initiative, the Ticket To Ride (TTR) World Snowboard Tour, from 2007-2010.

The SWATCH TTR World Snowboard Tour is an umbrella organisation for the most important freestyle snowboard contests around the globe. The world's best snowboarders compete through the 10-month Tour and aim to be crowned the male or female SWATCH TTR World Snowboard Tour Champion, tallied by the SWATCH TTR World Ranking System.

Apart from prize money totalling over 2 million USD from participating events, the SWATCH TTR World Snowboard Tour will present the top men and women in the SWATCH TTR World Ranking List a share of 250,000USD - the largest end-of-season prize purse in the history of snowboarding.

"After a very successful first year's collaboration with Swatch, we are excited to take a historic step for the future of snowboarding and the progression of the sport. Our three-year partnership creates a solid base for us to build the most dynamic, recognized snowboard platform worldwide," comments Hannes Schoenegger, Sponsorship Manager, SWATCH TTR World Snowboard Tour.

Swatch, part of the international Swatch Group based in Biel/Bienne, Switzerland, enjoys a long history within snowboarding. >From its capacity as Official Timekeeper of events, to the creation of Swatch Snowboard Pro Team, to product innovations, including the Swatch Fun Boarder Collection equipped with the revolutionary Swatch Snowpass system - a built-in access function for use as a lift-pass in more than 600 winter resorts worldwide.
  ttrworldtour.com