ELECTRIC VISUAL EVOLUTION is the brainchild of Kip Arnette, Bruce Beach and Mike Carter, founded 2000 in San Clemente, California.
All designs are hand crafted by Kip Arnette, son of Greg the legendary creator of Arnette, and fabricated in Italy using the highest quality materials and latest technology.

With a board of directors, including some of the world's best surfers, snowboarders and skaters in Luke Egan, Peter Line and Bam Margera, Electric is the driving force of a rapidly changing, innovative market creating new styles for the next generation.

For the past five years, Electric has been influencing snowboarders, surfers, skaters and the fashion/music world, successfully merging international markets, creating a brand which relates to a diverse range of style leaders.
 
6- 11th March 2006, we plan to bring some of the world's best snowboarders to st lary as part of an official electric 'photoshoot'. Subsequent articles will be diffused in several European/US snowboard magazines providing worldwide coverage for St Lary.
On Saturday11th March it is our wish to organize, sponsor and run a contest in the St Lary snowpark for the general public. The electric international team will judge the event and do a 'demo' for all kids present.
Electric will correctly promote the event taking care of all communication in partnership with our shops in the area.

During the course of the week we will film a promo DVD, and shoot our ad campaign for winter 06/07.

The development of snowboarding is a high priority for electric. We are proud to have supported the snowpark at St Lary since 2001. This will be our first 100% event and it's natural that we want to do it in our own backyard, ST LARY. It is our mission that the snow market remains healthy for all concerned. By bringing the world's best to the Pyrenees we will help generate interest and make 2006 a big year for everyone!!!!!!!

The main drawcards will be PETER LINE (usa), IIKKA BACKSTROM (finland) and ANDREAS WIIG (norway)

PETER LINE
Is a 6-time X medalist. There are only a handful of people that invent tricks and innovate in the snowboard world and Peter Line is 'numero uno' on the list.
Peter is the 'big name' that will guarantee blanket press coverage.

IIKKA BACKSTROM
Iikka has wowed snowboarders over the last couple of years with solid video parts, magazine coverage and podium results in major competitions not to mention some amazing off hill shenanigans.
He rides everything from Backcountry to city rails, mixing highly technical tricks with a super smooth style on any terrain.

ANDREAS WIIG
A 'contest machine'. Andreas has made a name for himself in the Us snow scene.
The story of his sudden émergence in the world of professional snowboarding is legendary: he accidentally crashed into a filmer named Nathan Yant and made his way into Mack Dawg Production's 2002 video "Stand and Deliver." Andreas placed 3rd in Slopestyle at his first WX in 2004.

Top european names will also be present

CHERYL MAAS
    
The rising star in girls snowboarding, cheryl will be representing the netherlands at the next winter olympics and has a realistic medal chance. Her name is common place in all worldwide snow publications.

The french connection

PACOME ALLOUIS

Founding member of 'les psykopits'. 2006 will be 'pacome's year !!'

YANNIK AMEVET

From les 2 alpes has been at the top of the game for a number of years.

DAVID VINCENT
French snowboard legend !

Some of our best local riders from Germany, Switzerland,Norway, finland, Russia and Austria will be attending creating hype around the event in all countries.
We will also be inviting a handfull of our best free skiers to the demo.