The place felt right from the outset. A shop we could tear down to bear bones and do what we liked with. Volcom's art department were let loose on the first major European store situated on the edge of Covent Garden, just moments away from the bookshops on Charing Cross Road, the music shops on Denmark Street and the hustle and bustle of Soho and Chinatown. We are now nestling into our newest home in the tourist and shopping hotspot of London - and it feels good.
