The crew behind Bataleon Snowboards is happy to announce that they will present their latest project SWITCHBACK BINDINGS at SIA and ISPO this winter.
Much like their patented Triple Base Technology resulted in the industry taking a critical look at their baseshapes, they now claim that SWITCHBACK BINDINGS will for ever change the way we look at snowboard bindings. They will take the snowboard binding market head on with a series of patented technology that will put some serious question marks behind the way bindings have been done up till now.
"SWITCHBACK BINDINGS is just all about the rider. We aim to create a more flexible buying and riding experience for the consumers instead having to deal with a set of specs/features that a Brand decides. SWITCHBACK puts the riders in the drivers seat and allows them to purchase and ride a binding that is 100% customized for them. It will shake up the way we see bindings being sold right now," says Dennis Dusseldorp (Director). Danny Kiebert (Creative Director) adds: "We work very close with our riders (names to be dropped soon.. hold your breath cuz it's going to be crazy) and their input on product like this is awesome and key to the future of snowboarding. New ideas should arise on the slopes strapped to your board and not pulled out of a sweaty office chair ass. Feels good to be writing another page in the book of snowboarding."
Expect to see the first bindings on the floor Fall 2012.