PARACHUTE LOVES ELECTRIC

Press Release- 1/30/17

Last week, a unique partnership between 2 premium brands was ignited: Parachute and Electric, with a one-of-a-kind collaboration between an underwear company and a sunglass company.

As unusual as this may seem, the people and energy behind this project made it an obvious fit. The collaboration is all about sharing the same passion and the same vision 2 brands and a group of individuals can have about life.

To summarize it, we created a real synergy between the 2 brands. 2 missions: Parachute for launching itself in the lifestyle environment, and Electric to reinforce its legitimacy in the snowboarding world. It’s a touch of Californian DNA combined with the quality of a premium French brand. The common credo between the two, is blending style and performance together, just as you can read in both brand statements: “Style that performs” for Electric, and “The first underwear brand allying elegance and comfort” for Parachute.

Having shared ambassadors such as Arthur Longo and Olivier Gittler is what initially brought the two brands together. Both of these guys are highly respected in the snowboard scene, in addition to already being perceived as legends of the sport. Additionally, they are really close friends, and both take inspiration in similar types of art, music, and movies. Both of them always push the bounderies, and were involved in this joint project since day one. From originators of the collaboration, they became more involved with the brands and had a role in the creation and production processes of the product.

Supported by the Electric and Parachute teams, they worked on two qualitative pieces of product. For 100€, we offer the chance of getting an exclusive Charger goggle and limited edition underwear to ride this winter. To compliment this nice pack, buyers will also receive a special gift. The goggles feature the highly recognizable VOLT pattern and 2 silicon patches, while the underwear features a nice signature light green embroidery.

Electric2.jpg1

This was a fun family project, gathering best friends from different horizons, while combining underwear, a crazy motorbike, and snowboarding, using a small dslr camera from the helicopter to capture it all. Unfortunately, no real parachutes were used… maybe next time. It’s really different than what we are used to doing. I’m really stoked my childhood friends and snowboading friends connected in this unique project. Arthur Longo - Pro snowboarder

With the budget of 4 taco-kebabs and 4 teriyaki cheese naans, the natural friendship we had made the whole process flawless. Well of course... Electric and Parachute had the ressources for us to go wild on the products. Olivier Gittler - Pro Snowboarder / Filmer / and much more....

ABOUT THE GOGGLE: THE CHARGER Classic styling with an organic silhouette, the Charger creates the perfect compliment to the stern, vintage lines of the EGV. For the powder chasing soul in all of us.

FEATURES: Ergonomic frame design / Mold injected thermoplastic urethane frame / Custom molded frame logo / Dual cylindrical thermoformed lens / 100% UV protection / 40mm strap with adjusters / Wide peripheral vision / Contoured triple layer face foam / Anti-fog and anti-scratch hard coatin

Electric3.jpg

ABOUT THE CALECON: THE BRIEFS Crossing of art and technology To insure great fashion taste and precision, each stage of creation was taken care of by experts and artists in their areas. TAILORING: Coming from a background of “grandes maisons” of couture in Paris, Sunda Limbu imagined the cut of the caleçon.

FABRIC: The main fabric is Jersey cotton from the finest sources in Portugal. The buttons and tags come from Italian design houses. Each piece is assembled in Portugal in one of the best factories in Europe. ST0RK TECHNOLOGY: To insure support and comfort, the ST0RK technology was developed by the Parachute team: an inner support system with ultra breathable fabric.