Remembering Jeff Keenan — a true legend whose impact on snowboarding goes far beyond the mountains. Jeff wasn’t just a rider; he was a builder, a mentor, and a friend to so many. His passion, creativity, and relentless support for others helped shape the culture and spirit of snowboarding in ways that will be felt for generations.

His kindness and drive lifted up everyone around him. From backyard booters to big mountain lines, Jeff’s energy and vision lit up every space he was in.

Forever in our hearts. His legacy rides on through the community he helped create, the love he shared, and every turn we take.