Airblaster: Brandon Cocard Outerwear

There is a general agreement in modern-day professional snowboarding which (almost) every up-and-comer has to sign in blood: If you wanna make it one day, you must choose whether you are gonna be a backcountry or a street rider, at least when the cameras are on. It's just like we specialize in our jobs since the days of Fordism because nobody can be doing everything. Right?

Now with Brandon Cocard it seems a bit different. You could call him the Leonardo Da Vinci of snowboarding – a universal genius with a skill set too versatile to comprehend for regular folks. But how? And why?

Maybe he's got a twin brother locked down in his cellar who does stunt doubles in the pow pow? Probably. Or perhaps he's like NEMO in Mr. Nobody and married three different wives in three parallel universes in his head? Maybe.

But what if he just had the right outerwear to feel comfortable in wherever he goes and what ever he does?

This is basically what the ABBC Outerwear line is about. Naturally, Brandon designed his jacket to be just as dangerous, smooth, and versatile as his riding. The resulting AIRBLASTER ABBC jacket is a 15K bombproof shell available in Mild, Medium, or Wild options; whatever your pleasure to elevate your style.

Paying homage to the original Airblaster JFF (Just For Fun) pant, Cocard designed his pro model pant to remind himself that at the end of the day, each one of us started snowboarding Just For Fun. That’s why, even when he’s getting deadly serious, BC still has a smile on his face.

www.myairblaster.com