Smiling is a gesture that is understood by everyone despite differences in language, race, religion or whatever gang you bang with. By showing off your pearly white grill you can express respect, patience, empathy, hospitality and compassion. Smiling is contagious, it has ultra-healing powers and can affect your mood by releasing endorphins, serotonin and natural painkillers.
Contrary to what you would expect, many biologists think the smile originated as a sign of fear. Some say we can trace the smile back over 30 million years of evolution to a "fear grin", stemming from monkeys and apes who often used barely clenched teeth to portray to predators that they were harmless. That’s why it is a good idea to smile at strangers. You are showing them you may be a bit wary, but you're not a threat to them and you aren't going to try to bite their ankle or something. Whatever its origins, it's pretty obvious smiling is a very good thing to do, no matter how crooked your teeth are. It's pretty tough to think of something negative when smiling. This why it is important to "Protect Your Smile", just like EMA's slogan. Plus, "life is too short to wear boring clothes"!
To help protect your wonderful smile while facing head-on all conditions the mountain tries to hit you with, EMA offers a whole line
of fresh facial accessories, limited edtion and handmade in Barcelona.
Choose your EMA flavor!
is their latest creation and it's perfect for these sunny summer months up on the glaciers. It's a neckwarmer, light and silky smooth, with multiple ways to wear it. Rock it as a normal neckwarmer to protect your smile, neck and chest but it's also big enough to wrap around your head for some Radical Rambo bandana action. The Muka has a small, but very important detail, there's a small button to attach the two ends so you are free to ride and flail about as much as you like without ever having to worry about losing it.
Can you say "multifunction"!
Peep this video filmed by Cam Weeg with EMA riders Scott Norton
and Stu Wozniak
tearing up High Cascade Snowboard Camp
while sporting the Muka!
You have chance to WIN
your very own Muka from EMA by simply posting a picture of your smile on the EMA facebook fan page
by July 20th, 2012. So what are you waiting for, give your dentals a good brush, snap a photo and get it up to make sure your smile is well protected this summer!