Nixon - The Ranger 40

 A clock is more than just an elaborate piece of metal that'll slightly increase your total weight. It's a memento to use your time wisely (like, for example, to finally start watching the 2nd season of True Detective). It is a compass guiding your way through the whirls of the space-time-continuum and its precise ticking will open your eyes to the preciousness of every second Chronos granted you.

Of course, you say, you might as well just check your iPhone to find out what time it is. But then as well you'd just quickly be browsing your Facebook to see if someone answered your last post about a crowdfunding for a Magic:TheGathering convention in your home town -- and then you'd be getting really sad that no one did. Then you'd watch some funny cat pics in order to supersede the pain. Next thing you know, you wasted 4 hours clicking through the sewers of the internet, looking for something or someone to show you the way.

Sure, you can't watch funny cat videos on a watch but, in this day and age, that's exactly the point of getting one. You're not gonna be wasting your time to find out what time it is. The NIXON Ranger 40 captivates us with it's rugged construction and it's – how ironic - timeless design that looks like it has been shaped by the tides of generations to the form of a concave chronograph. No, you won't be able to travel back in time and have sex with yourself like in this one Hollywood movie but you'll be looking great for any occasion, which is more than most of us could ask for. The Ranger 40 is a bullet-proof call for your next Gala Dinner as well as for camping out in the woods or spending the night in a pressure compensation container. It's simple elegance and robust design are exactly what we need in times as fast-pacing as ours.

For more, check out the NIXON homepage