The Reels rolled for the first time this past weekend in Annecy, France. What a concept!
The Reels rolled for the first time this past weekend in Annecy, France. What a concept! A weekend with the possibility to watch over 30 of the year's top shred movies, meet the riders, talk with the filmers, see the castle and the old town, swim in the lake and down a few brews with the bros! This event put a huge spotlight on the movie-making side of snowboarding, which is one of the main things we love about it, and something that influences our entire culture in ways that contests and gold medals never will. So we were happy to take in this overdose of awesomeness and cheer for our favorite parts like our favorite songs at a concert, sitting in the theater alongside names like Ingemar Backman, Peter Line, Nicolas Muller, Gigi Ruf, Xavier De le Rue and so many more legendary snowboarders!
Official awards were given out (The Golden Reels), but we wanted to get the production companies' opinions about the other movies and made a questionnaire for them to fill out. People understandably had a hard time grading other flicks and a lot of people didn't even give me back their forms (I'll remember that next year when your teasers drop, fellas, see if we post 'em, :)