Alaïa takes over the management of Crans-Montana snowpark

From the start of the winter season, the Alaïa group, in collaboration with the company Helvepark and its main partner Tudor, will be taking over the management of Crans-Montana Snowpark. An agreement has been signed with the Haut Plateau ski lift operator to provide users with market-leading freestyle facilities.

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After an eventful start to the year with the opening in May of Alaïa Bay in Sion and Alaïa Wake Surf in Le Bouveret, the young Valais start-up has set its sights on the mountains. Alaïa has just signed a three-year agreement with the Crans-Montana Aminona ski lift operator to manage the ski area’s snowpark. Adam Bonvin, the group’s founder, is thrilled.


“Thanks to our presence within the ski area, we can officially say that Alaïa now offers the possibility of combining several sports in one day, including snowboarding, skateboarding and surfing. A childhood dream is becoming a reality and I can’t wait for our customers to experience it.” said Adam Bonvin, the group's founder.


The snowpark opens progressively from the start of the winter season (mid-November to mid-December) with a range of lines (depending on snowfall). The park is fully operational from the start of January.

From November to April, the snowpark is located in Cry d’Er before it moves to the Plaine Morte Glacier for the Spring Session and training camps for national teams (May to early June). No other snowpark in Switzerland is open for longer. The snowpark covers an area of around 140,000m2 and includes 60 different modules across the entire site. There are several lines for beginners and experts alike.

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Special bundles combining the Alaïa universe will be available to buy online at

These include the “Day Pass” for a price of CHF 45.- per adult or CHF 37 for kids, which gives access to the snowpark, unlimited access to the Téléski Snowpark, as well as two ski lift journeys from the resort (either the Crans–Cry d’Er cable car or the Montana–Arnouva cable car and the Arnouva–Cry d’Er chairlift), an unlimited All-Access pass for Alaïa Chalet and an optional surf session at Alaïa Bay, including the Winter Kit, which is valid until the end of April. All offers are available on their website.

To find out more, visit:
Instagram @alaiparks