Flux Celebrates A 25th Anniversary With The Launch Of A Full Snowboard Boot Line.

In celebration of their 25th anniversary, Flux is proud to introduce a full snowboard boot line in compliment to their world-renown bindings. Boots are nothing new to Flux as sister Japanese boot brand, Cross Five (X5) has been on the market for several years. Therefore, the new products come from a design team that has had years of experience developing comfortable, quality, high-performance boots. As a result, Flux is confident that this new boot line is ready to ride out of the box in the first year. The boots are also designed to work seamlessly with their bindings offering what they call the “ultimate connection” to any snowboard. 

“We could not be more happy to bring a new full boot line to market for the 2017/18 season,” says Flux global marketing advisor, Brad Farmer. “The best part is that these boots really are ready to go out of the box as years of engineering has already gone into the development. We had several team riders in samples last season and the response has been overwhelmingly positive. You can look for few exciting team announcements with the boot program coming soon.” 

The new line features standard lace, speed lace and BOA models including: 

GTO-Speed: http://www.flux-bindings.com/products/gto-speed/
The GTO Speed is the lightweight option with a natural flex for the snowboarder who needs an easy in and out.

MXS-Lace: http://www.flux-bindings.com/products/mxs-lace/
The MXS Lace is soft boot constructed with only the highest quality materials that are perfect for powder surfing in the backcountry.

GTX-Lace: http://www.flux-bindings.com/products/gtx-lace/
The GTX Lace has a skate-inspired look and is a team rider favourite that can handle anything from the park to the steeps.  It offers all the comfort you need without sacrificing any performance or quality.

OMNI-BOA: http://www.flux-bindings.com/products/omni-boa/
The Omni BOA is designed specifically for the most aggressive riders and is packed with technology focused on power and response.  

GTX-BOA: http://www.flux-bindings.com/products/gtx-boa/
The GTX Double BOA offers simple click by click adjustability and is a team rider favourite that can handle anything from the park to the steeps.  It offers all the comfort you need without sacrificing any performance or quality.  

GTO-BOA: http://www.flux-bindings.com/products/gto-boa/
The GTO BOA is the lightweight option with a natural flex that makes fastening your boot effortless.

“Let's face it, you can snowboard naked if you want and while you might be a little chilly, it won’t affect your performance,” says Farmer “And, if the powder is deep, you could ride a sheet of plywood and be stoked. What you can’t live without is the ultimate connection to your ride. Flux will help you get your boots and bindings right and provide the ultimate response and that is promised.”

About Flux Bindings: 
As one of the only independent snowboard binding brands in the business, for 25 years, Flux has been making only the highest quality, top-level performance binders to strap riders in tight for every ride. Now, Flux introduces boots which feature the same commitment to the highest quality, top-level performance and comfort. Flux encourages riders to unbundle their snowboard kit to get the best boots and bindings on the market and join Flux for Life. For more information on Flux visit: http://www.flux-bindings.com/ and https://www.facebook.com/FluxBindings