As the summer temperatures keep dropping day-by-day, it will soon be time to whip out those winter jackets. It might be a little too warm right this second, but as we all know, sometimes fashion surpasses comfort. Analog has been working on this new jacket all summer long, and after a few initial design humps resulting in, shall we say, rather disturbing styles, useless functions and shithouse cuts, Analog managed, with the help of a team of 18 Filipino rocket scientists, to create one of the most "chick-pullingest" (yep, we just made up a word, deal with it) jackets on the market! The Greed Jacket!
Be one of the first to slap this cool as coat on ya back, you'll probably be the sweatiest kid on the block, you'll also be the illlest! Oh, by the way, it's also super functional in the snow. If you don't want to take our word for it at least take the word of one of the world's biggest financial badasses: Gordon Gekko. In his immortal words, "Greed is Good!" And are you going to argue with motherfuckin' Gordon Gekko? I didn't think so! Below are some early R & D (Research & Development) prototypes that "almost" made the cut, some of these were very hard to say au revoir to...
Firstly...
...came the "Self-Defense" design, a jacket made to be discreet while still protecting its wearer from all the elements, including weather conditions, flying bullets, knives, nun-chuks and rails. This jacket was bullet-proof, stab-proof, water-proof and slam-proof but also just plain fugly, so they trashed the idea.
Secondly...
...was the "Sizzler" design, which had a taser built right into the jacket so that anyone who dared touched you without an open invitation got put in their place by a mellow 80,000 volts. Great for those days in the bar after riding where there are plenty of wandering hands. Unfotunately the first day they tried it on soggy wet snow it sizzled the tester like a slab of bacon.
Thirdly...
..came the "Tassler", which almost made the cut. The R&D department thought if one could ride a bucking bronco and avoid the horns of the charging bulls at a rodeo with this design, surely one could hit hulking booters and avoid exposed rocks and eye-gouging branches in the backcountry. Sadly production on this winning design was halted when the tester returned with lacerated cheeks, bloodied from the incessant whipping they took from the frilly tassles after one run.
And then, when things started looking a little hopeless, the Analog designers pulled out an absolute WINNER:
The Greed Jacket
Tech specs: 10,000mm / 5,000g
Microporous, contrast fabric blocking with 60g poly insulation, Sherpa lined hood, logo jacquard stripe ribbing with a DWR coating and a “PLA” (Permanent Light Archive) printed lining by Jeff Curtes.
If all this tech mumbo jumbo makes sense to you, you are probably not a snowboarder, but trust us (we are huge nerds), this jacket is RAD.
Check out the Curtes PLA lining!
Greed is Good!
Disclaimer: We aren't actually into greed, and we most certainly don't endorse the fictional Mr. Gekko's statements. A Greek philosopher named Epitectus said, a long time ago, that "he is a wise man who does not grieve for the things which he has not, but rejoices for those which he has". That's more our speed. Less is always more, young shredis!
For more info check out the Analog website: www.analogclothing.com