On March 14, 39 resorts will honor Jake Burton's legacy through A DAY FOR JAKE—a global invitation to simply get out and ride.
Nearly five decades after founding Burton in a Vermont barn, Jake Burton Carpenter’s impact continues to shape snowboarding.
On March 14, 2026, 39 resorts around the world will unite for A DAY FOR JAKE, a global day dedicated to riding in honor of Jake Burton Carpenter and the legacy he built.
Organized by Burton Snowboards, A DAY FOR JAKE is less about ceremony and more about participation. It’s a day to get on snow. To ride with friends. To watch snowboard films, tune your gear, and revisit your favorite riding spots. And if you can’t celebrate at a resort—that’s ok. Go surf. Go skate. Do cartwheels in your front yard—just get outside and have fun with it. That’s what Jake’s philosophy was all about.
Nearly 50 years ago, he founded Burton out of a barn in Vermont with a clear and unwavering conviction—that snowboarding should be fun, expressive, and shared. Over the decades, he helped transform what was once considered a niche backyard hobby into a global sport and enduring culture. From fighting for mountain access in the early days to building competition pathways and driving product innovation grounded in real riding, Jake’s impact continues to shape snowboarding today.
Most winters, Jake logged over 100 days on snow. He believed that staying on his board was the best way to maintain a direct connection to the sport as it continually evolved—often starting his winter season in August in Chile alongside the local Burton Chilean crew. That same passion continues to inspire the brand’s voice, especially this season through the From Burton to the World collection, which highlights meaningful messages Jake shared with the global riding community through his seasonal catalogues.
March 14: Ride On
A DAY FOR JAKE is a global day to celebrate the life and legacy of Jake Burton Carpenter, who passed away in November 2019, and to reconnect with the passion for snowboarding that defined him. It’s not about nostalgia—it’s about continuity. About carrying forward a belief system built on feeling, freedom, and shared experience. On March 14, snowboarders around the world will once again gather on mountains and in their local communities to celebrate the sport Jake helped shape. The invitation is simple: get out and ride.
EUROPE
Laax, Switzerland
Flachauwinkl, Austria
Sveitsi, Finland
Kotelnica Białczańska, Poland
Špindlerův Mlýn, Czech Republic
Avoriaz, France
Kläppen, Sweden
Grand Valira, Andorra
San Domenico, Italy
Snowcentre, UK
AMERICAS
Stowe, VT
Blue Mountain, ON
Bolton Valley, VT
Mammoth, CA
Mont-Comi, QC
Mountain Creek, NJ
Stratton, VT
Sun Peaks, BC
Tremblant, QC
Mont-Comi, QC
Alpine Ski Club, ON
Beaver Creek, CO
Breckenridge, CO
Centre de Ski Le Relais, QC
Mt. Snow, VT
Northstar, CA
Okemo, VT
Smugglers’ Notch, VT
Steamboat, CO
Vail Resort, CO
Woodward Park City, UT
JAPAN & CHINA
Seki Onsen, JPN
Able Hakuba Goryu, JPN
Houdaigi, JPN
Ski Jam Katsuyama, JPN
Sapporo Teine, JPN
Yudonosan, JPN
Ishiuchi Maruyama, JPN
Genting Resort, CHN
