BRANDED : Vans Hi-Standard OG Jake Kuzyk Snowboard Boot

Welcome to our BRANDED page. This is where you can find the very best new products on the market that have our stamp on it, our seal of approval. So what better product to kick this winter off with that none other than style lord Jake Kuzyk and his new Vans Hi-Standard OG Snowboard Boots and signature collection. 

Vans best-selling snowboard boot of all time has joined forces once again with one of our most innovative, forward-thinking Snow team riders, Jake Kuzyk, to create this season’s Hi-Standard OG boot. 

Continuing to set the bar for classic style and modern performance, the Hi-Standard OG received critical input from Jake, including his signature treatment in a moonbeam and black colorway that carries across a supporting collection of footwear and apparel. The feature-packed update to the boot includes V1 Ultracush Liner for comfort, warmth and support, as well as V1 PopCush — a 3D-molded, anatomically shaped and PU-blended footbed that makes the boot fit and feel better than ever before.  

The V1 Waffle Lug outsole delivers a classic Vans vulcanized look to the snow while maintaining superior performance and traction. With a flex rating of 4-5, the Hi-Standard OG is designed for all-mountain and park/street riding, combining dynamic support, unfiltered boardfeel, and unrestricted mobility.

Supporting the Hi-Standard OG is the signature all-black Jake Kuzyk II, a 100% nylon, all-weather MTE windbreaker with storm flap, hook-and-loop cuffs, and hidden hook-and-loop pocket details, as well as the Style 36 Jake Kuzyk in moonbeam/black. Made with deconstructed textile and suede uppers for a fresh new take on this iconic silhouette, the Style 36 also features UltraCush insoles for modern comfort, and classic rubber waffle outsoles.

 Known for his heavily skate-influenced style, Jake Kuzyk’s creative eye for spots —and his deep bag of tricks to bring them to life—have helped cement his place in snowboarding. Jake landed the coveted closing part of Vans’ first-ever full-length snowboard film, LANDLINE, a momentous feat for a film that captivated the industry with next level riding and innovative, artistic filming. With many more years of ripping yet to come, Jake’s influence on the Hi-Standard OG boot and Vans Snow DNA are a welcome force driving the brand forward. 

Vans Hi-Standard OG Jake Kuzyk boot is now available at Vans Snow dealers and Vans.eu/snow.