This is Toni Kerkela's episode, and unlike the tagline on the YouTube thumbnail, this was not a typical day for Toni. Yes, we lied. He is Helsinki's Style lord, though.

"For this episode, we linked up with Toni Kerkela, aka Tonobo, owner of the famous TK Steeze, and also a pretty mean golf swing.  We had plenty of time in the car between our activities (of which there were many), and our conversation ranged from spot history, scoping tips, angry neighbours, and his recent shift in focus from purely filming video parts to putting more energy into social media clips.

Maybe this sounds like a really boring thing to say, but I’ve always admired how Toni does his social media. The guy has a plan, and he sticks to it. As much as we like to hate on it, the reality is that if you expect to be paid to snowboard these days, you can’t just disappear for a whole season and come back with a 3-minute part; you have to be paying attention to this shit too. While many might see that as a negative thing, it’s also an opportunity. In Toni’s case, it simply meant more time on his snowboard, and who wouldn’t want that?"

- Theo Acworth

Filmed by Calle Hasselblatt
Host, edit and photos by Theo Acworth