You like snowboarding? By default, you love beer. It’s one of life’s greatest collaborations. Snowboarding and beer. You can’t beat it.
But then you may wonder, why have there been so few beer brands and brewers teaming up with snowboarding companies? Well, it’s probably because snowboarders don’t really need any more encouragement to buy beer, so why waste that precious marketing budget on an already guaranteed sale.
Then again, collaborations should be a celebration of likemindedness, of shared values and common grounds. So, in the name of all that is fizzy, wet and tastes like heaven, The Union Binding Company decided to team up with iconic American beer label Pabst Blue Ribbon Beer to create a binding that looks as good as the beer tastes after a full day on the hill.
This super limited run of co-branded bindings will quench your thirst for ripping up the slopes this winter. Based on the MD chassis the PBR binding features the all-new Zero Forward Lean Highback 3D Asymmetric Ankle Straps and a Lifetime Baseplate Warranty. When you’re this good quality always comes through - PBR ME ASAP!
The bindings come perfectly cased like a 12-pack in a zipper carry-case that also doubles up as an ice cooler. So once your fresh bindings are on your board you can fill that bad boy up with ice and keep the beers even fresher for when you get back to the parking lot. Probably the greatest idea ever. Union and Pabst we applaud you.
The binding also features all the Union tech that we’ve come to expect. Extruded 3D Aluminium Heelcups, Ultragrip Toe Straps and Injected Aluminium Buckles all make an appearance here, so you can ride with confidence (and a lifetime warranty on the baseplate and heelcup) that these binders will do you proud for a damn long time.
Color: Beer| Size: M & L
Baseplate: Duraflex MD Contact Base
Highback: ASYM S2 Highbacks
Forward Lean Adjuster: Zero FLAD
Bushing: Multi Density Thermoformed Eva
Heelcup: Extruded 3D Aluminum
Ankle Strap: 3D Asymmetric
Toe Strap: Ultragrip Toe Straps
Buckles: Injected Aluminum Buckles
Disk: Mini Disk 4X2 + Channel Ready
Hardware: Grade 8.8 Hardware
Packaging: Thermoformed Box
Extra: Lifetime warranty Baseplates and Heelcups
Union Binding Company